Following the plastic bag ban in Kenya in 2017, Brian came up with an idea to fill the gap created. His innovative idea is recycling used diapers to produce eco-friendly carrier bags. He collects the used diapers and takes them through a cleaning and sterilization process before coating the bags with a pleasant odor. They also have a skeleton frame that provides strength.
He plans to sensitize his community on the importance of proper disposal of used diapers and will also pursue a diaper waste-free environment by providing a parallel garbage collection system.
His marketing strategy is to reach out to small retailers and suppliers and eventually to the wholesalers of carrier bags.
CATEGORY:- SDG 8, 12 & 13
DATE:- September 12, 2017
BY:- Brian Were, K.U
UNIVERSITY:- Jomo Kenyatta University of Agriculture and Technology