As Africa moves from the commitment phase to the implementation of the Sustainable Development Goals (SDGs), the need for illustrations of hands-on, practical innovation takes center stage. MK-Africa is a marketing and sustainability consulting firm dedicated to helping companies connect their brand success to social good. Our goal is to inspire, engage and equip today’s business and brand leaders embed environmental and social innovation into the heart of their business.
In 2017, we launched the #MyLittleBigThing Universities Sustainability Innovation Challenge in partnership with KPMG and the Cambridge University Sustainability Leadership Institute in South Africa. Inspired by Nobel laureate, the late Wangari Maathai’s ‘Little Thing’ of planting trees, the competition aims at encouraging the development of ideas that will help us to find the best home-grown solutions to Africa’s sustainability issues.
The launch event was widely covered by print and broadcast media as well as various university blogs. On social media, tweets with #MyLittleBigThing were seen close to a 1 million times on the launch day with the hashtag trending at no. 3 during the event. Post-launch we had university activations where sponsors such as P&G engaged with the students alongside the campaign ambassador, Eric Omondi. On average, sponsor posts on social media had a reach of about 6,000, clicks to campaign website.
The competition registration page on www.mylittlebigthing.com had close to 3,000 views with 150 valid registrations being received at the submission deadline.
The judging was moderated by KPMG. 15 finalists from USIU Africa, Maseno, University of Eldoret, Strathmore, JKUAT, University of Nairobi, Kenyatta & Egerton University were short-listed. They then pitched their projects to a high-level panel of judges including the UK High Commissioner and others from Kenya Climate Innovation Center, IFC – World Bank, New Faces New Voices, The Children’s Investment Fund, Clinton Health Access Initiative, Omidyar Network Endeavour Africa Ltd & Vision 2030 Council of Governors who selected the final seven.
These seven went through a public online voting process. Close to sixty thousand (60,000) votes were cast on the campaign website with three (3) clear winners emerging. In August, the winners attended a program by the Cambridge University in South Africa, visited the P&G zero-waste plant and toured Johannesburg before returning to the country for 3-months paid internship at top companies in the country. More information about the competition is available on www.mylittlebigthing.com
Competition is proudly sponsored by: