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Local companies must embrace sustainability marketing to remain globally competitive

Local companies must embrace sustainability marketing to remain globally competitive

Did you know that the average American consumes about 43 times as much as the average African?  There is also very good evidence that the average cat in Europe has a larger environmental footprint in its lifetime than the average African.  Given these statistics, one may think that the issue of sustainability concerns the developed nations and has nothing […]

Understanding Sustainability and Marketing

Understanding Sustainability and Marketing

In the twentieth century, marketing became a new driver of change in society. Beyond the awareness that the products we consume are marketed to us; we should also be aware that marketing processes also determine the political leaders we choose, where we invest our savings, where we go to learn, whether we take care of […]

The Rising Significance of the Sustainable Energy Brand

The Rising Significance of the Sustainable Energy Brand

2015 was the target year for achievement of the Millennium Development Goals (MDGs) and the launch of the Sustainable Development Goals (SDGs). Energy is a dominant contributor to climate change, accounting for around 60 per cent of total global greenhouse gas emissions. The UN Secretary-General Ban Ki-moon is leading the ’Sustainable Energy for All’ initiative to […]

Highlights from Sustainable Brands Africa Conference 2016

Highlights from Sustainable Brands Africa Conference 2016

Cape Town’s Sustainable Brands 2016 event was the first of its kind in Africa.  Hundreds of thought leaders, brand innovators, designers, and global business leaders gathered to explore various topics and issues pertinent to sustainability.   Brands such as Procter and Gamble, Nedbank, SAB Miller and BASF were represented at the event which also had a host of […]