IT’S THE LITTLE THINGS CITIZENS DO. THAT’S WHAT WILL MAKE THE DIFFERENCE. MY LITTLE THING IS PLANTING TREES.
PROF. WANGARI MAATHAI
MK Africa in partnership with University of Cambridge Institute of Sustainability Leadership (South Africa) & KPMG.
Eric Omondi's Little Big Thing
Popular Comedian, Eric Omondi is the campaign ambassador for the My Little Big Thing Sustainability Innovation Challenge. His ‘Little Big Thing’, is recycling vegetable oil for biodiesel production. He is recycling cooking oil to fuel his car. Eric wants to scale up this idea into a business by starting his own cooking oil petrol station by participating in the ‘My Little Big Thing’ challenge.
TIMELINE OF ACTIVITIES
- The competition was launched on 10th May 2017 at a media event proudly sponsored by Simba Corporation who hosted the event at the Aspire Centre in Westlands, Nairobi.
- The event was also sponsored by Blaze by Safaricom who got an opportunity to address the audience of about100 guests consisting of media, the university community and other campaign sponsors and partners.
- Partners KPMG & Cambridge University also spoke at the event with the campaign ambassador, comedian Eric Omondi, entertaining the guests.
MEDIA & PRINT
The launch was published in The Standard, on page 43, under the topic Higher Education corporate scene. It was also published in The Nairobian & Business Daily under the pictorial section.
The launch of #MyLittleBigThing was featured on Ebru TV and on HBR Radio.
- We had campaign activations at USIU, JKUAT, Riara and Strathmore and Catholic University
- Sponsors such as P&G and ArtCaffe engaged with the students during the activations and the campaign ambassador, Eric Omondi entertained the students visiting our promotion desk and encouraged them to register.
- We also engaged with students via their social media pages as a nationwide lecturers’ strike hampered planning for more activations.
BUSINESS SKILLS TRAINING & JUDGING
- A total of 144 entries were made. 15 candidates from the following universities were short-listed for the business skills training: USIU Africa, Maseno, University of Eldoret, Strathmore, JKUAT, University of Nairobi, Kenyatta & Egerton University. This was moderated by KPMG.
- The training included presentation skills, patents and copyrights and social media marketing
- The business skills training was sponsored by Simba Corporation who provided the Aspire Centre’s training facilities for the day.
- The judges looked at eligibility and evaluation of all the entries based on quality of the idea, impact and commercial viability.
- Seven students were vying for 3 slots in The Cambridge University Sustainability Practitioners’ Program that will be held in Intundla, South Africa in August
- The 7 are from University of Eldoret, UoN, USIU, KU, Maseno, Egerton and JKUAT
- Each was given a social media budget to promote their idea on social media so as to gain votes
- We supported their efforts using the following social media strategy
- The public voted and 3 winners emerged.